Visual artist and Ceramista, lives and work between Polun (IT) China and Secondigliano. Lorem ipsum (/ˌlɔː.rəm ˈɪp.səm/ LOR-əm IP-səm) is a dummy or placeholder text commonly used in graphic design, publishing, and web development. Its purpose is to permit a page layout to be designed, independently of the copy that will subsequently populate it, or to demonstrate various fonts of a typeface without meaningful text that could be distracting.